Design a Certification Campaign
Strategies to Encourage Nursing Certification

Nurses cite employer recognition and cost reimbursement as significant factors in their choice to pursue specialty nursing certification. (Harrison, 2014)
Hospitals can decrease patient complications and increase nurse retention by encouraging nursing certification. Nurses perceive efforts to increase the number of certified nurses in the workforce as support for their professional growth. Using a variety of strategies, hospitals can encourage an increase in the number of certified nurses and improve patient outcomes (Kendall-Gallagher, Aiken, Sloane & Cimiotti, 2011).
Strategies that recognize nurse certification and opportunities to reimburse certified nurses are listed below:
- Offering on-site certification review courses
- Posters raising awareness of the benefits of certification
- Initial and renewal registration fee reimbursement
- Role modeling certification by administration
- Certified nurse bonus pay
- Payment for exam / group registration
- Acknowledge certification on name badge
- On-site certification exam
- Certified nurse plaque or board on the unit
- Improved access to continuing education materials
- Congratulatory memo from CNO
- Using scorecards to encourage competition between units
Recognizing nurses’ efforts at becoming certified provides validation for nurses who put forth the effort to become certified and encourages others to pursue nursing certification.
Providing on-site certification review courses was perceived as supportive of interested nurses and as an investment in professional development.
Cost and fear of failure are two significant obstacles.
Our nursing certification review courses utilize the most up-to-date content to ensure high-quality outcomes. We will work with you to develop a group discount and group registration process to increase the number of attendees who register to take the exam. All attendees will receive the Comprehensive Assessment before taking the exam to be sure they are prepared to pass. Together we can increase the number of nurses who attend, take the exam, and become certified using evidence-based strategies.Virtual Seminars
If you are having trouble getting nurses together for a nursing certification course. but want to increase the number of your certified Critical Care Nurses, we have a solution. Our unique CCRN Review can be delivered virtually to your nurses wherever they are. You get the same quality program with the same 100% passing guarantee in a virtual format accessible by any computer, phone, or tablet.Contact us for more information about designing a certification campaign for your institution
Order the individual version of the program
References:- Harrison, M. (2014). Reducing Barriers to Nursing Certification: An Analysis of Perceptions and Impact of PNCB’s No Pass, No Pay Program. Journal of Pediatric Nursing, 29(3), 212–219.
- Kendall-Gallagher, D., Aiken, L. H., Sloane, D. M., & Cimiotti, J. P. (2011). Nurse Specialty Certification, Inpatient Mortality, and Failure to Rescue. Journal of Nursing Scholarship, 43(2), 188–194.
- Kendall-Gallagher, D., Aiken, L. H., Sloane, D. M., & Cimiotti, J. P. (2011). Nurse Specialty Certification, Inpatient Mortality, and Failure to Rescue. Journal of Nursing Scholarship, 43(2), 188–194.